Vugar Mehdiyev

10 Books Every Marketing Leader Should Read

For me, the title of CMO is sacred, extending far beyond marketing to encompass a blend of leadership, vision, and execution, with success defined by excelling in three core areas: providing thought leadership within the organization, acting as the ambassador of customers in the office, and hiring top talent to build a cohesive team.

The Psychology Behind Consumer Choices

The human brain is an incredibly complex mechanism, and truly understanding it is no easy task. Yet, it remains the favorite organ of marketers. Even getting a glimpse of how consumers think and act can open the door to creating remarkable campaigns and strategies. What makes the brain so fascinating and so challenging is its unpredictability. You can never fully anticipate what might trigger a customer’s reptilian brain, the part responsible for instinctive, emotional reactions.

Talent Density Concept of Netflix

Without a doubt "No Rules Rules" by Reed Hastings and Erin Meyer is one of my all-time favorite books about culture building. The book contains of countless real life cases and valuable advices. For me, every book offers a couple of interesting concepts and this time what really stuck with me was a talent density concept.