Wemark heads to Yaşıl Göl for another unforgettable WeCamp experience

At Wemark, culture isn't something we talk about in workshops. It's something we live. Few things capture that better than WeCamp, our in-house team-building ritual that takes us far from screens and city noise and deep into nature. Two weeks ago, almost 40 of us packed our gear, left the city behind, and headed to Yaşıl Göl, nestled in the gorgeous mountains of Şamaxı.

What we found there was more than just a beautiful lake or fresh mountain air. We found the space to reconnect with each other on a different level. The night brought heavy rain and cold winds, but also teamwork, resilience, and a lot of unexpected joy. From setting up tents in the mud to gathering around the fire for late-night tea, everything was done by us as a team. One group handled the cooking, another collected firewood, some cleaned the area, and others kept spirits high. No outside help. No formal program. Just shared responsibility, shared fun, and a few agreed-on safety rules.

The second WeCamp followed in July 2024 at the Pirqulu State Reserve in Şamaxı, where our team spirit grew even stronger. The third edition took place on April 5, 2024, as we headed to the Nisəqala Canyon in Yardımlı. This time, instead of camping, we took on a shared hiking experience. The story of WeCamp began in October 2024 at Samur National Park. From that very first trip, we felt how meaningful this initiative could be.

Each WeCamp takes place in a different format and location, but the core remains unchanged: togetherness, shared effort, and authentic team spirit. What started as a simple idea has now become a tradition—and even a cultural value—within our team. Because at Wemark, what we build together isn't just strategy, content, or campaigns. It's trust, collaboration, and the ability to adapt in any environment. Even on a mountaintop, at night, in the pouring rain. As the trip’s highlight video says best: We work together. We grow together. We camp together.

The Wemark Nation Has a New Mantra: Culture Is Built in the Mountains

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