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The Wemark team recently launched a successful TV commercial for the Hyundai Custin model, titled "Yol Böyüyündür" — translated as "The Road Belongs to the Big One." Inspired by a local proverb, this powerful slogan captures the grandeur of the #HyundaiCustin and speaks to those who dream big and aim high. It highlights the model’s strong alignment with ambitious, forward-thinking individuals.

The campaign targets three main segments, understanding that two of them may overlap:

Business Owners and Career-Driven Individuals: For them, Hyundai Custin symbolizes trust, prestige, and a dependable partner on the move.

Families: Those seeking comfort and safety will find the Custin an ideal choice for daily drives and family outings.

Travel Enthusiasts: The Custin offers the space and freedom to explore beyond the city, making it the perfect vehicle for adventure.

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Life is full of milestones — building a career, raising a family, and exploring new destinations. Though these paths may differ, they all share the same g

Hyundai: Yol Böyüyündür

OVERVIEW

Concept and Script of the TVC

Core Message

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